BEACH TOURISM IN SOUTH AFRICA - PROVIDING SOMETHING FOR EVERYONE
Beaches are a key tourism attraction for destinations around the world. As an icon of tourism they often rank alongside culture and heritage in their importance for destination branding, as well as providing a unique backdrop for coastal resort development and tourism accommodation, fine dining, shopping and a range of recreational activities.
In terms of their geomorphology, beaches are considered the most dynamic environments on earth. Successful beach tourism provides a destination with a huge competitive advantage, but it requires robust partnerships across stakeholders to protect the natural resource and use it in the most sustainable way. For this reason the first day of CMT 2009 will be dedicated to a capacity building Beach Tourism Workshop.
The focus of this one-day workshop is to engage stakeholders, hear about the current status of beach tourism in Southern Africa, identify issues and needed resources, mobilise interest and instigate a high level planning process to position Southern African beaches as internationally attractive and well-managed tourism destinations.
The workshop will be undertaken on a positive note, acknowledging the various stakeholders and interest groups of beach users so that an integrated and sustainable plan provides something for everyone.
Preliminary Programme
| Activity |
| Registrations, Coffee & Tea |
| Opening of CMT2009 Conference |
| Opening of Workshop by the Minister or Director General: Department of Environmental Affairs & Tourism, South Africa |
| Address by the Director General: Department of Economic Development & Environmental Affairs, Eastern Cape |
| Beach Tourism Opportunities: An International Perspective - Dr Jeff Wilks.This will include questions from the floor (or pre-arranged) |
| Morning Tea (in the trade presentations area) |
| Developing an Audit Framework for Beach Tourism - Tony Van Den Enden.Delegates will be divided into breakout groups |
| Breakout groups with be allocated facilitators and structured support materials |
| Lunch |
| Reports back from Breakout groups, discussion from the floor, opportunities for officials from other jurisdictions to make statements |
| Afternoon Tea (in the trade presentations area) |
| Workshop outcomes summarised and discussed, statement of commitment and key priorities announced |
| Workshop close |
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Workshop Sponsor
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WORKSHOP FACILITATORS
Dr Jeff Wilks
Jeff is the Managing Director of Tourism Safety. A qualified psychologist and lawyer, he has a special interest in the health and safety of travelers in marine settings, and the risk management of tourist destinations.
Tony van den Enden
Tony is the General Manager of Surf Life Saving Tasmania (Australia). A qualified marine biologist, he has more than 20 years experience as a lifesaver and coastal resource manager.
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